MyPay Asia’s Mobile payment App was developed to make all the utility payments and money transfers made easy for the community. It’s the payment terminal in hand. It was launches at the Bangkok Money Expo 2014 and a great deal of interest shown towards it. All the marketing materials such as posters, brochures, flyers, brochures, roll-up banners and invitations in both Thai and English languages were designed to bring the message across to the interested people long before the Expo. The campaign was a very successful one as a lot of people visited the booth throughout the event.